It’s the people. You think you can buy technology … you can’t. You can only buy the time and attention of the people who can get it for you.
Business technology is not a commodity or a product you can buy off the shelf. It doesn’t matter whether you are trying to get your technology from your internal IT department or from outside vendors. Ultimately it is selected, built, customized, integrated and supported by people, craftspeople. And the quality of your relationship with them determines whether you get what you really want.
Imagine that you want to build a custom house, one that’s perfectly suited to your lifestyle. To get it, you’d have to hire an architect. But the architect needs a lot more from you than just a check and a deadline. To design something that’s a perfect fit for you, she’s going to have to get to know how you live and how you’d like to. Do you have kids? Do you entertain? What sort of aesthetic do you like? The list goes on and on.
You’re going to have to invest a significant amount of time with her, answering questions, reviewing drafts and giving feedback, and reconciling options with schedules and budgets. You’re going to have to learn a little about how houses are designed and built in order to make good decisions. In the end, the house you get is completely dependent on the relationship you build with that architect.
That’s how it is with technology. To get what you want, you need to build a relationship with the people who get it for you, so that they can do their part in guiding your decision-making.
Building relationships with geeks may seem daunting, but it’s really quite simple. If you understand a few common patterns in their attitudes, behaviors and interests, you can collaborate effectively. You’ll see that working well together with your technology team will save you time and money and get you the technology you want.
For more information about how you can leverage geeks to get the technology you want, contact firstname.lastname@example.org or call 310-694-0450.