The first rule of sales is “know your customer.” But when you are selling to geeks, your customer is a tough nut to crack. As decision makers, what moves them to act can be mystifying. As influencers, they can seem relentlessly critical and annoyingly detailed.
Join Paul Glen, author of Leading Geeks, as he shows how you can win more business and develop productive long-term relationships by understanding how geeks see the world and how they approach decision making.
Attend this live webinar to learn:
- The 3 ways geeks really do think differently
- How to avoid blowing your credibility
- Tips to establish trust with these tough customers