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We hope you find this collection of white papers valuable.  We designed them to be printed out and shared.

If you’d like more information, most of these white papers have been revised, extended and included in our new book “The Geek Leader’s Handbook.”

As always, we welcome your comments and questions. Email us at

A Geek’s Guide to Presenting to Business People

When you are a geek, presenting to business people can be one of life’s great mysteries.  Very often, it just doesn’t make sense why they don’t get what you want them to get.  You’ve structured your information perfectly … what could be missing?  This white papers offers insights and tips for making a great presentation every time.

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From Geek to Manager

So you’ve just gotten promoted, and now you’ve got it made in the shade … right?  Well, you’ll soon find that you are about to enter one of the most challenging times of your career …

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Advance Your Tech Career in One Simple Step

Given the nature of technical work and technical people, most generic career advice is kind of useless. And too much of it is unrealistic.  In this whitepaper discover the one small adjustment you should make today to yield huge career benefits in the future.

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Motivating Geeks

Ever wonder why technical  people don’t respond to motivational techniques like other people do? Money doesn’t seem to matter much, while food does.  The secret is that geeks …

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Shaping Future Tech Leaders

One of the most satisfying things to do in any career is to mentor new leaders, and this article will help you do that.  It is filled with insight and advice about the unique challenges of new technology leaders.

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Selling to Geeks: Closing Deals with Tough Customers

The cardinal rule of sales is: know your customer.  Yet is is particularly difficult to know what’s going on in the minds of your geek customers.  This white paper will help you know how they make decisions and what moves them to act.

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EducauseReviewCoverImageThumbnail2Geeks and Non-Geeks: From Contraxioms to Collabroation in Higher Education

Universities need to adapt to the new realities of higher education, but the disconnect between their IT people and everyone else stands in the way.  This article explores the geek – non-geek divide and what you can do about it.

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For Marketing People: Six Do’s and Dont’s for Working with Geeks

Did you know that if you make a few slight adjustments to your behavior, you can radically transform the productivity of your technical projects and requests? This article tells you how.

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Checklist for 8 Steps to Restoring Client Trust

This handy checklist is based on the simple and straightforward advice in 8 Steps to Restoring Client Trust.  It’s just what you need on hand when things go south and the you client is unhappy.

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